Why did Toronto Raptors rebrand?
It was something people identified with, something people needed – taking the perceived negativity of playing in Toronto and turning it on its head and making it a positive,” said Sid Lee executive director Jeffrey Da Silva.
When did the Raptors rebrand?
The Raptors’ hierarchy had set an original target of the 20th anniversary of their first NBA game (2015) for the overall rebrand. After the team at Sid Lee proposed the “We the North” campaign, it was clear that the city of Toronto and basketball in Canada was never going to be the same again.
What are the Raptors called now?
This is the latest accepted revision, reviewed on 2 April 2022. The Toronto Raptors are a Canadian professional basketball team based in Toronto. The Raptors compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Atlantic Division.
Why are the Raptors called the North?
James Naismith, so it’s a Canadian game. We’re the only NBA team outside of the United States, and we’re the only foreign team, so we’re outsiders. You need a passport, and it is cold! So we turned all of those negatives on their head, and came up with We The North.
When did the North slogan start?
From 2014 on, We The North was the rallying cry that allowed the Raptors and their local fans to take pride in their Canadian identity.
Why do the Raptors say we the North?
“I think it’s a way to acknowledge the uniqueness of the Canadian sports market. It’s a way to acknowledge that this isn’t just our city’s team, it’s our country’s team,” Bradish said.
Who made the Raptors logo?
This 2017 Clio Sports Gold winning entry titled ‘Toronto Raptors Logo’ was entered for Toronto Raptors by Sid Lee, Toronto. The piece was submitted to the medium: Design within the entry type: Teams and the category: Logo. It consists of 1 video and 1 image.
What color are Raptors?
The Toronto Raptors colors are red, black, silver, and gold. The Toronto Raptors team colors in Hex, RGB, and CMYK can be found below. The Toronto Raptors are a team from Toronto, Canada. The biggest rivals of the Toronto Raptors are the Brooklyn Nets.