What is a successful integrated marketing campaign?

What is a successful integrated marketing campaign?

A successful campaign not only captures people’s imagination but has the right strategy to make it stick. While difficult to execute well, an effective integrated marketing campaign looks at the strengths of each channel and tailors content and messaging to each.

How do you ensure a successful integrated marketing campaign?

7 ways to create a successful integrated marketing campaign

1. Step 1: Have a clear understanding of who your target audience is.
2. Step 2: Pick your channels.
3. Step 3: Have a consistent look.
4. Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.

What is an integrated marketing campaign example?

Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut.

What are the 4 C’s of integrated marketing communications?

The 4Cs of integrated marketing communications and campaigns.

• Consistency.
• Coherence.
• Continuity.
• Complementary.

What makes a good IMC?

An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels. Essentially, the message remains consistent, but the method of delivery will vary across platforms.

What makes a good IMC plan?

What is an integrated communications campaign?

An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers.

What are the features of an integrated marketing communications campaign?

Coherence – different communications are logically connected. Consistency – multiple messages support and reinforce, and are not contradictory. Continuity – communications are connected and consistent through time. Complementary – synergistic, or the sum of the parts is greater than the whole!

What makes a good integrated marketing campaign?

Old Spice: Smell Like a Man.

GoPro: Be a Hero.

Always:#LikeAGirl.

SFPCA: Condoms For Pets.

Mike’s Hard Lemonade: “Mikehacks”.

Snap Inc.: Spectacles.

H&M: ‘Come Together’.

Levi Strauss&Co: Ready To Work.

Volkswagen: Kombi’s Last Wishes.

Pret A Manger: Customer Outreach.

How to create an integrated marketing campaign?

How old is the customer on average?

What education level have they typically achieved?

What gender are they?

What job title do they have?

What interests do they have?

What are their needs and pain points?

What do they do now to solve these needs?

What are examples of integrated marketing campaigns?

Apple’s Immersive Website and Storefronts.

Chicago’s Field Museum Brings Art into the Urban Core.

Domino’s Helps People Order from Anywhere.

Southwest Brings Transparency to Airline Tickets.

What are the functions of Integrated Marketing Communications?

– While the models of working and mediums will undergo a change, what will remain strong is the need for strong storytelling. – The role of the founding or leadership team will become even more crucial. One cannot hide behind a faceless brand persona or logo anymore. – Community Building will take Center Stage.