What are the steps of category management?
Table of Contents
Category Management Process: The Key Steps
- Step One: Define the Category.
- Step Two: Assess the Category’s Role.
- Step Three: Assess Performance.
- Step Four: Set Objectives and Targets.
- Step Five: Develop Strategies.
- Step Six: Category Tactics.
- Step Seven: Implementation.
- Step Eight: Review.
What are the 8 steps of category management?
The category management 8-step process (retail)
- Define the category (i.e. what products are included/excluded).
- Define the role of the category within the retailer.
- Assess the current performance.
- Set objectives and targets for the category.
- Devise an overall Strategy.
- Devise specific tactics.
- Implementation.
What is Category Management in CPG?
Category Management is the primary platform from which CPG (Consumer Packaged Goods) brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer.
What is the category of process?
Definition. Process categories differentiate between the different types of procurement and consumption of materials. There are, for example, the process categories Production or Purchase Order . The different types of procurement and consumption are handled by the system in different ways.
What is meant by category management?
What is Category Management? Category Management is a strategic approach to procurement where organisations segment their spend into areas which contain similar or related products enabling focus opportunities for consolidation and efficiency.
What are category management principles?
Category management is founded on five key principles: Cross- functional team approach. Strong supply market knowledge. Make change happen. Stakeholder engagement.
What are the principles of category management?
The Guiding Principles of Category Management
- Value creating.
- Facts and data driven.
- Consistent application.
- Flexible application.
- Cross-functional working.
- Easy access.
- Data capture.
- Project management.
Which is business Process category?
Operating: business-processes which provide the main business of a company and make the basic income stream. A time tracker acts as a controller of this process. Production, marketing and sales are examples of operating business-processes.
Which of the following are business process categories?
Business Process Design – Three Types of Business Processes
- Operational process.
- Supporting process.
- Management process.