What is the FINRA Rule 2111?
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FINRA Rule 2111 requires that a firm or associated person have a reasonable basis to believe a recommended transaction or investment strategy involving a security or securities is suitable for the customer.
When did FINRA Rule 2111 become effective?

Practice Tip: Rule 2111 raises a number of concerns that FINRA member firms must address by October 7, 2011, the effective date of the new rules.
What is suitability FINRA?
Suitability refers to an ethical, enforceable standard regarding investments that financial professionals are held to when dealing with clients. An investment must meet the suitability requirements outlined in FINRA Rule 2111 prior to being recommended by a firm to an investor.
What is Rule 3110?
FINRA Rule 3110 requires a firm to establish and maintain a system to supervise the activities of its associated persons that is reasonably designed to achieve compliance with the applicable securities laws and regulations and FINRA rules.

What FINRA means?
Understanding FINRA The Financial Industry Regulatory Authority (FINRA) is the single largest independent regulatory body for securities firms operating in the United States. FINRA oversees more than 3,500 brokerage firms, 154,000 branch offices, and nearly 625,000 registered securities representatives, as of 2019.
What are the obligations under rule 2111?
Rule 2111 is composed of three main obligations: reasonable-basis suitability, customer-specific suitability, and quantitative suitability. (a) The reasonable-basis obligation requires a member or associated person to have a reasonable basis to believe, based on reasonable diligence, that the recommendation is suitable for at least some investors.
What is FINRA rule 2111 and why does it matter?
As such, rule 2111 puts the responsibility on financial advisers and brokerage firms to understand what investments are appropriate for their specific clients. Under FINRA Rule 2111 (the suitability rule) and FINRA Rule 2090 (the know your customer rule), all brokers must build a proper investment profile for every client.
What are the three types of suitability requirements under 2111?
Rule 2111 is composed of three main obligations: reasonable-basis suitability, customer-specific suitability, and quantitative suitability.
Is rule 2111 a safe harbor for asset allocation?
As discussed above in the answer to [FAQ 4.7], Rule 2111.03 provides a safe harbor for firms’ use of asset allocation models that are, among other things, based on “generally accepted investment theory.” These models often take into account the historic returns of different asset classes over defined periods of time.